Terms of Service

These terms are the agreement between you and Blauer Digital Ltd for using SEODash. Please read them. They cover how billing, renewal, cancellation and refunds work, the limits of your plan, and how we handle disputes.

1. Who we are

SEODash is run by Blauer Digital Ltd, trading as SEODash, a company registered in England and Wales under company number 16749729, with its registered office at C/O Pollock Accounting Ltd, 3 - 4 Sentinel Square, London, United Kingdom, NW4 2EL. Our VAT number is shown on every invoice. Email support@seodash.com for anything about these terms.

In these terms, "we", "us" and "SEODash" mean Blauer Digital Ltd. "You" means the person who holds the account, or the business that person acts for.

2. The agreement

By creating an account you accept these terms. They include our Data Processing Addendum , which applies when you use SEODash for a business. Our Privacy notice and Cookie policy explain how we handle personal data. They are there for your information and are not part of the contract.

Each version of these terms has a number and a date at the top of the page. The version you accepted applies until a new one replaces it under section 21.

3. Business customers and consumers

You are a business customer if you use SEODash mainly for your trade, business, craft or profession, including as an agency, a freelancer or an employee. You are a consumer if you use it mainly for purposes outside those, for example for a personal site. Some sections give consumers extra rights, and nothing in these terms takes away rights that consumers have by law.

If you accept these terms for a business, you confirm you are allowed to bind it.

4. Your account

• You must be 18 or older.
• Your account is tied to one Google sign-in. One Google account can hold only one SEODash account.
• Your plan lets one device be signed in at a time. Each seat you add lets one more device be signed in at once. If you sign in on more devices than your plan allows, the device used least recently is signed out.
• You may let people in your business use your account through the seats you pay for. You are responsible for everything done under your account, and for keeping your Google sign-in, API keys and share links safe.
• Tell us at support@seodash.com straight away if you think someone has used your account without your permission.

5. What SEODash does

SEODash connects to your Google Search Console and Google Analytics 4 properties and shows your data in dashboards, alerts, reports, recommendations and forecasts. It keeps an archive of your data past Google's 16-month window.

SEODash depends on data from Google and other providers, which can be late, incomplete or changed by them. Our analysis, forecasts and AI-written text are tools to help you decide, not promises of rankings, traffic or revenue. Features marked beta or preview may change or be withdrawn.

6. Connecting Google

You connect Google properties through Google's own consent screen, and you must have the right to access every property you connect. We read your data only with the permissions you grant. Actions that change something in your Google account, like adding a property or submitting a sitemap, run only when you start them.

Our use of data from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements, as the Privacy notice explains. You can revoke our access at any time on Google's Third-party apps and services page. Your use of Google's products is also subject to Google's terms.

7. Free trial

New accounts get a 7-day free trial. You do not need a card, and the trial never turns into a paid plan by itself: when it ends, your account is paused until you subscribe. The trial has lower limits than a paid plan, and some features that buy outside data are not included. The app shows what the trial covers.

We keep your data for 30 days after the trial ends. If you do not subscribe in that time, we delete it.

Each Google account gets one free trial. If you delete your account, the same Google account can start a new trial 10 months later. Do not create extra accounts to get more trials.

8. Prices and taxes

• The plan is billed monthly or yearly, in advance. Current prices are on our pricing page, in the app and at checkout.
• Prices are shown excluding VAT and similar taxes, marked "+ VAT where applicable". Checkout always shows the VAT and the total you will pay, including any VAT, before you pay.
• Where we show a price in your local currency, checkout tells you the currency and the amount we will charge.
• If you are a business and give us a valid VAT number where the reverse charge applies, you account for the VAT yourself and we do not charge it.
• In a few countries we sell only to businesses. Checkout tells you if that applies.
• Add-ons, extra seats and usage packs are optional. Each shows its price, and what it adds, before you buy it.

We may change our prices. We will email you at least 30 days before a new price applies to your plan, and it applies from your next renewal. You can cancel before then.

9. Payment, renewal and canceling

• Stripe takes payment by card or wallet on our behalf. By subscribing, you authorize us to charge your payment method at the start of each billing period for your plan and any add-ons.
• Your plan renews automatically at the end of each month or year, at the price then in force, until you cancel. We remind you by email before a yearly plan renews.
• You can cancel at any time under Account, Plan and billing, which opens our billing portal. Canceling stops the next renewal. You keep access until the end of the period you have paid for. Add-ons end with the plan, or you can cancel them on their own in the same place.
• When a paid period ends without renewal, your account is paused and we keep your data for 30 days in case you come back. After that we delete it.
• You can switch between monthly and yearly billing, and change add-ons, in the billing portal, which shows what you will pay before you confirm.
• If a payment fails, we tell you and try again. You keep access for 14 days while you update your payment details. After that your account is paused until the payment goes through.

10. Refunds

We do not give refunds or credits for part of a billing period, except where these terms say so or the law requires it.

Your right to cancel as a consumer

If you are a consumer, you have 14 days from the day you subscribe to cancel without giving a reason.

Because SEODash starts working as soon as you subscribe, checkout asks you to request that the service starts straight away and to acknowledge that, as a result, you lose the right to cancel for a full refund. Even so, if you cancel within those 14 days, we refund the unused part of your payment, worked out by the day. For example, if you cancel a monthly plan after 5 days of a 30-day month, we refund 25 days' worth.

Where the law gives you a new cooling-off period, for example after a yearly plan renews, we will tell you about it and honor it.

To cancel within the 14 days, cancel in the billing portal and email support@seodash.com to ask for your refund, or just email us a clear statement that you are canceling. You can use the form below, but you do not have to. We refund you within 14 days of hearing from you, to the payment method you used.

Model cancellation form (complete and return this form only if you want to cancel the contract):

• To: Blauer Digital Ltd, C/O Pollock Accounting Ltd, 3 - 4 Sentinel Square, London, United Kingdom, NW4 2EL, support@seodash.com
• I hereby give notice that I cancel my contract for the supply of the following service: SEODash subscription.
• Ordered on:
• Name of consumer:
• Address of consumer:
• Signature of consumer (only if this form is sent on paper):
• Date:

Business customers

If you are a business customer, fees you have paid are not refundable, except where the law requires it or these terms say otherwise.

11. Plan limits and fair use

• Domains. Each account can sync up to 10 domains at a time, and you can swap which ones. Properties on the same registrable domain (for example the domain property, the www and blog subdomains and the GA4 property of example.com) count as one domain.
• Site size. Your plan includes fair use of about 10,000 pages that rank in Google Search, across your account. We measure it by how much Search Console data your properties return each day. If you go over it, the app tells you and offers an add-on. We never charge you for it automatically.
• Monthly allowance. AI features and paid research data draw on a monthly allowance included in your plan. The app shows how much you have used as a percentage. When you reach 100%, those features pause until the allowance renews or you buy a usage pack. We never charge you for extra use automatically.
• Raising limits. You can raise the domain limit, the site size and the allowance at once by buying an add-on in the app.

If we agree a custom plan with you in writing, the limits in that agreement apply instead.

12. Acceptable use

You must not:

• use SEODash to break the law or infringe anyone's rights;
• connect or act on Google properties you are not allowed to access;
• get around plan limits, usage allowances, free-trial rules or security measures;
• copy, resell or give others access to SEODash itself, although you may share reports and results with your own clients;
• scrape, overload or attack the service, or introduce malware;
• reverse engineer the service, except where the law allows it.

13. Your data and content

You keep all rights to your data and the content you create in SEODash. You give us permission to host, copy, process and show it only as needed to run SEODash for you and to keep it secure, as the Privacy notice describes.

When you use SEODash for a business, we process the personal data in your property data as your processor under our Data Processing Addendum . We do not sell your data or use it for advertising.

We may share anonymized statistics about how customers use SEODash, for example in talks and the press. They never come from your Search Console or GA4 data, and they never identify you, anyone else or a property. The Privacy notice explains what we use.

14. Shared property settings

If another SEODash account connects a property you have connected, the two accounts share some settings for that property: brand terms, clusters and groups, annotations, saved views, experiments, report schedules, alert thresholds and the project start date. The other account can see and use them, but not who added them, and never your report recipients' email addresses. Do not put confidential information in these settings. The Privacy notice explains who sees them and when they are deleted.

15. Sharing, integrations and AI

• Sharing. Share links, public reports, scheduled reports, webhooks, API keys and the MCP connection send your data to the people and tools you choose. You are responsible for who you share with, and for having the right to email the report recipients you add. You can revoke links and keys at any time.
• AI features. AI features use Google's Gemini models. What they write can be wrong, so check it before you rely on it. Do not type personal data about other people into chat.
• Browser extension. You may use our browser extension, SEODash: SEO Checker, with your account. It sends the address of the page you are on to SEODash only when you use it while signed in, and we pass that address to Google's Chrome UX Report API to look up the page's Core Web Vitals.

16. Our intellectual property

SEODash, its software, design and the SEODash name and logo belong to Blauer Digital Ltd or our licensors. These terms give you a personal, non-transferable right to use SEODash while your account is active. If you send us feedback, we can use it without owing you anything.

17. Changes to SEODash

We keep improving SEODash, so features change. We may also change or remove a feature for a good reason, such as security, a change in the law, or a change by Google or another provider. A change never costs you extra without your agreement.

If a change significantly reduces what you pay for, we will tell you at least 30 days before, where we can. You can then cancel before it takes effect, and we will refund the unused part of any period you have paid for.

18. Availability

We work to keep SEODash available and reliable, but we cannot promise it will always be available or free of errors. We may need to pause it for maintenance, and we try to do that at quiet times.

19. Suspending or closing accounts

You can delete your account at any time under Account. If you have a subscription, cancel it in the billing portal first. After you delete your account we keep your data for 30 days, so you can change your mind, and then delete it, as the Privacy notice explains.

We may suspend or close your account if you seriously or repeatedly break these terms, do not pay, put the service or other users at risk, or if the law requires it. Where we can, we will tell you first and give you a chance to fix the problem. If we close your account without you being at fault, we will refund the unused part of any period you have paid for.

20. Our responsibility to you

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit.

If you are a consumer, we are responsible for loss you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. We are not responsible for business losses. Your legal rights, including the right to a service provided with reasonable care and skill, are not affected by these terms.

If you are a business customer:

• we are not liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or anticipated savings;
• our total liability under or in connection with these terms is limited to the greater of the fees you paid us in the 12 months before the claim arose and 100 pounds sterling;
• you will cover our reasonable losses from claims by others that arise from the data you connect, the content you share, or your breach of these terms or the law.

21. Changes to these terms

We may update these terms, for example when we change the service or our prices, or when the law changes. We will tell you about a significant change by email or in the app at least 30 days before it takes effect, and ask you to accept the new version. If you do not agree, you can cancel before then, and we will refund the unused part of any period you have paid for. Changes that only fix wording, or that the law requires sooner, may take effect sooner.

22. Complaints

If something goes wrong, email support@seodash.com and we will try to put it right. We aim to reply within 5 working days. Complaints about personal data go to the address in the Privacy notice .

We do not use an alternative dispute resolution (ADR) provider. If we cannot settle a complaint with a consumer, we will tell you in writing which ADR body could deal with it and whether we agree to use it.

23. Law and courts

These terms are governed by the law of England and Wales, and the courts of England and Wales can hear any dispute. If you are a consumer, you keep the protection of the mandatory laws of the country where you live, and you can bring a claim in your local courts. Consumers in Scotland or Northern Ireland can bring a claim there.

24. General

• These terms, with the Data Processing Addendum and any written agreement for a custom plan, are the whole agreement between us about SEODash.
• We may transfer this agreement to another company, for example if the business is sold. We will tell you, and your rights will not be reduced. You need our written consent to transfer it.
• If a court finds part of these terms unenforceable, the rest still applies.
• If we do not enforce a right straight away, we can still enforce it later.
• Nobody else has rights under these terms.
• Neither of us is responsible for delays caused by events outside our reasonable control.
• We send notices to the email address on your account. Send notices to us at support@seodash.com .

25. Contact

Blauer Digital Ltd, C/O Pollock Accounting Ltd, 3 - 4 Sentinel Square, London, United Kingdom, NW4 2EL. Company number 16749729. Email support@seodash.com .