The SEO analytics tool that turns your search data into tailored recommendations, not just prettier charts.
Something changed in your traffic last Tuesday. Was it an algorithm update? A dev deploy? A page you deleted? There's no way to know, because your analytics tool has no memory of what happened and when. And someone's going to ask.
So you go digging. Export 1,000 rows. Paste into a spreadsheet. Realize you need a different date range. Start again.
Want to cross-check another property? Switch accounts, rebuild the filters you spent five minutes setting up, and try to remember what you were looking for in the first place.
An hour later you have nine tabs, three CSVs, and a theory. What you still don't have is an answer.
SEODash fixes all of this.
Core features
Most drops have a cause you can name. Stop guessing at it in front of a client.
Winners and losers across queries and pages, sorted by the size of the move rather than the size of the number. A 40% drop on a page with nine clicks is not your problem, and SEODash won't put it at the top of your list.
Confirmed core updates drawn onto your chart with their rollout window. Your own launches and changes, annotated and dated. Your clicks against search demand for the same terms, with a plain verdict: the category shrank, or you slipped. And when position holds but CTR falls, the results page probably changed shape around you; AI Overviews are a common cause.
Page Memory keeps dated snapshots of your most important pages and diffs them over time. From the day it starts watching, "the chart moved" comes with "here's what changed on the page," instead of an interrogation of the dev team.
"Which pages lost the most non-branded clicks last month, and why?" You get the answer, the chart, and a link back to the exact view, property and date range it came from. It works only from figures SEODash has already computed, so every number is checkable before you repeat it.
Screenshot coming soon
There are always more things to fix than hours to fix them. The only question that matters is which one pays.
Striking-distance queries, closable CTR gaps, pages cannibalizing each other, content quietly decaying: surfaced automatically and cut down to the handful worth your week. No fake "87/100" scores. A priority and a plain-English reason, the way a good consultant would hand it to you.
Point SEODash at your money pages, markets and competitors once, and everything reorders around them. Skip it and it all still works on raw search data (it just won't know that /pricing matters more than a post from 2019).
Near-wins ranked by where search demand is heading, so you're not chasing a query the market is abandoning; rising topics surface before your own data could show them. And GA4 revenue per click tells you what a position is actually worth before you spend a month on it.
SEODash clusters the queries you already rank for, then hunts the gaps around them; competitor gaps put your own data on your side of the table, not one estimate subtracted from another. And anything you target but don't rank for yet is watched: the week it earns its first impressions, you hear about it.
Screenshot coming soon
Most SEO disasters are quiet. Something breaks in week one; you find out in week five.
Traffic, impressions, rankings, index counts and CTR anomalies, with thresholds set per property rather than one global number that's wrong for every site you run. Pushed into Slack, Zapier or n8n if that's where you live.
Layered detection across impression history, sitemaps and Search Console's URL Inspection, with the reason it was flagged on every row and a one-click route into Search Console to request indexing. You find the quiet deindexing in week one, not week five.
Check if AI assistants mention you at all, sampled repeatedly and reported with a confidence range, not a screenshot from one noisy run. Plus what those assistants actually sent you: visits, conversions, revenue.
Core Web Vitals from real Chrome users, at origin level and per page where traffic passes Google's reporting threshold, on a 28-day rolling window. And estimates are always kept visually separate from your authenticated Google data, so you know which numbers you can put in front of a client.
Screenshot coming soon
The part every other tool leaves to you.
Pick the pages you changed, set the date, and SEODash measures them against a comparison group rather than against their own past. The confidence label says "inconclusive" when that's the truth, and if you run without a control group, it tells you you're reading a before-and-after, not a test.
Mark a recommendation done and SEODash takes a baseline, waits, and resolves it to a win or no change. Wins graduate into a log that reads like "+18% clicks on queries containing X since you actioned this on 3 June." Always framed as what changed since you acted; SEO is multi-causal, and the log doesn't pretend otherwise.
Internal link suggestions point from your strongest pages in the same cluster, with the anchor drawn from the target's own queries, and the source pages checked first so it never suggests a link that's already there. Confirmed live within about two days, effect measured at 28.
Scheduled PDFs that send themselves, and one revocable live link per client listing everything you've shared with them, newest first. Your logo and colors, not ours. Never indexed.
Screenshot coming soon
Why switch
| Feature | Other tools | |
|---|---|---|
| Explains why traffic moved | You work it out | Google update, your change, or market demand |
| Ranks what to do next | A list of flags | A ranked shortlist, with the reason shown |
| Keyword research | Starts from an empty box | Grounded in your own Search Console footprint |
| Measures whether your fix worked | Not offered | Controlled test plus a measured result |
| Visibility in AI answers | Limited and opaque | Repeat-sampled, with confidence intervals |
| Data rows | Capped exports | Full dataset, no export limits |
| History past 16 months | 16 months, or locked in the tool | Your own archive from the day you connect |
| Client-ready output | Screenshots and templates | Scheduled reports and live branded portals |
Who it's for
Traffic drops and everyone wants answers. SEODash tells you what actually happened: a Google update, a dev deploy, or the market cooling. You walk in with the answer, not a theory - and the weekly update becomes a live link, not screenshots.
No two clients are the same, so why would the recommendations be? SEODash prioritizes around each client's key pages, markets and competitors, and tracks what happened after every change. So during client meetings, you're showing what you did and what it delivered.
When you're a one-person operation, every hour pulling data is an hour you're not advising. The analysis is ready before you log in. And when a client asks what they're paying for, you show them: here's what we did, here's what happened.
Who built this
I've been doing SEO for clients for over fifteen years, and my weeks always came down to the same three questions: what changed, why did it change, and did the work we did actually move anything?
No tool answered them. They showed me the data - charts, tables, exports - and left the hard part to me. So every Monday looked the same: cross-referencing spreadsheets, second-guessing what deserved attention first, and hoping the answer I gave the client was the right one.
That's why I built SEODash. It answers those three questions for you: what moved, whether it was Google, the market, or something you changed, and what's worth doing next - and then it shows you whether it worked. The difference is context. Most tools run the same checklist over every site they see. SEODash knows which of your pages make money, which markets you're in, and who you're actually competing with, so what you get back is always tailored to your business.
Getting started
Pricing
Start free for 7 days. Upgrade when you're ready.
No credit card required. Prices exclude VAT.
What people say
"The bit that changed my week is the verdict on why traffic moved. I used to spend the first hour of a client call hedging. Now I open the chart and say the category shrank 20%, here's the proof, and here's where we're taking share back."
"We run nine client properties. Reports going out on their own and a live link per client killed about two days of work a month. The annotations following the property instead of my login was the thing I didn't know I needed."
"I've stopped writing 'we believe this contributed to' in reports. The wins log gives me a measured before and after against a control, and my client can see it in the same dashboard. That's a different conversation at renewal."
FAQ
No. SEODash connects to your existing GSC and GA4 accounts and presents your data in a faster, more actionable way. You keep full access to the native tools - SEODash just makes the data easier to work with.
GSC is required. GA4 is optional but recommended - connecting it unlocks richer insights by combining search performance with comprehensive GA4 data.
Google serves 16 months, and no tool can get more than that from a new connection, including this one. What SEODash does is keep its own copy from the day you connect, so your history grows past Google's window instead of rolling off it. The sooner you connect, the more you'll have, and there's no way to backdate it later.
Nothing you can move. No tool can export its archive into another one. Connect and we pull the 16 months Google still serves, and from that day you're building history here instead. It's the one part of switching that only gets more expensive the longer you leave it.
It works only from figures SEODash has already computed and audited, rather than doing its own arithmetic over raw exports, which is where these things usually invent numbers. Every figure links back to the exact view, property and date range it came from, so you can check it before you repeat it.
Assistant answers and live market data draw on a monthly allowance included in your plan. Ordinary daily use sits well inside it. Nothing is charged until you ask for it, recent lookups are free, and if you're unusually heavy you can top up.
SEODash connects through secure Google OAuth, using only the permissions you approve at sign-in. We read your Search Console and Analytics data to power your dashboards, and only perform account actions you explicitly request, like adding a property or submitting a sitemap. You can revoke access at any time from your Google account settings.
Each SEODash account connects to a single Google account. If you manage multiple properties within that account, you’ll see them all in one dashboard.
Yes. Business is the same product as Pro with no features held back, sized for a team: seats for everyone who needs one, the AI credits and storage to match, and priority support. Contact sales and we will quote it.
You can cancel anytime. Your data stays accessible until the end of your billing period. After that, your account is deactivated but your data is retained for 30 days in case you decide to resubscribe.
All data is transferred over encrypted HTTPS/TLS connections and stored securely. We don't sell or share your data with third parties. Your SEO data is yours. We just help you make sense of it.
Connect your properties and look at your own data. It takes about a minute, and you'll know within ten whether this is for you.
Start free trial7-day free trial. No credit card required.